Start With Why: How Great Leaders Inspire Everyone To Take Action By Simon Sinek

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Penguin SKU: SNG12975
ISBN: 9780241958223

£7.99 £10.99
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"Start With Why: How Great Leaders Inspire Everyone To Take Action" by Simon Sinek is a compelling exploration of leadership and inspiration. Sinek introduces the concept of the "Golden Circle," which consists of three levels: Why, How, and What. According to Sinek, most organizations and leaders start with "What" — what they do — and move to "How" — how they do it — without fully addressing the critical question of "Why" they do what they do.

Sinek argues that truly influential leaders, organizations, and movements begin with a clear sense of purpose, or "Why." By starting with a compelling and authentic Why, leaders can inspire others and create a sense of loyalty and commitment. The book is filled with examples from successful companies and leaders, illustrating how those who understand and communicate their Why are more likely to connect with their audience on a deeper level.

Throughout the book, Sinek emphasizes the importance of aligning actions with beliefs and values, and he explores how this approach can lead to long-term success. Whether in business, politics, or personal endeavors, "Start With Why" challenges readers to rethink their approach to leadership and consider the power of a strong sense of purpose in inspiring action and building lasting connections.

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